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Kelly Williams's avatar

I am a long-time shopper of resale it took me an even looooonger time to get over seeing stuff photographed poorly. I feel like so many people are smarting up to adding a photo from a website of their item as the showcase image. Anyways, that makes Zara's offering that much more interesting because you can see the object 1st as the brand wants and 2nd as the seller cares. I'm fascinated to see how much Zara invests in this space as sustainability doesn't seem like a genuine care of theirs BUT I look forward to them changing my mind!

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Tina Boetto's avatar

Great resale breakdown! Zara's recommerce reminds me of Girlfriend Collective's P2P utilizing hybrid brand and user imagery to make the user journey more visually appealing while delivering preloved product credibility. I appreciate that Zara's offering a more elevated resale experience, but I've been curious about the platform's longevity ever since they launched in October since you can find secondhand Zara on every other platform and potentially at a less expensive price if you shop around. I love that Zara is bringing repair into the mainstream with this initiative and hope that this inspires other brands to kick off their own mending programs.

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